If you’re looking to increase the reach of your TikTok videos, consider using the location tagging feature. Similar to Instagram, when you tag a location in your video, you increase the chances of it being discovered by users who live in that specific area or nearby. Currently, TikTok covers the continental USA, Hawaii, and some parts of Alaska, with plans to expand to other countries and regions in the future. By tagging your videos with relevant locations, you can attract more followers and potential customers to your business.
Partnerships with Local Influencers
TikTok is home to a diverse group of creators, including influencers from other platforms who have recently joined. To tap into this pool of talent, consider partnering with local influencers who can help promote your business to their followers. You can use tools like Grin, Upfluence, or CreatorIQ to find influencers in your area, but be sure to vet them carefully before reaching out. Look at their content and stats to ensure that they’re a good fit for your brand and target audience.
Local Ads with a Small Budget
You don’t need to spend a lot of money to advertise your business on TikTok. By using TikTok’s ad manager, you can specify the location of your target audience to reach customers in your area. If you’re not familiar with TikTok’s paid advertising platform, you can hire a professional on LinkedIn, Fiverr, or Upwork to help you create and manage your ads.
Posting at the Right Time
To get the most engagement from your TikTok posts, it’s important to know when your target audience is most active on the platform. Do they browse TikTok during their morning commute, or are they more active on weekends? Use your profile analytics to determine the best time to post and experiment with different content formats to keep your audience engaged. If you have a TikTok Pro account, you can access detailed analytics about your followers and their engagement with your content.