Our recent Easter campaign with the Easter Bunny was a smash hit! We embarked on a whirlwind adventure, visiting five beloved brands and producing a whopping 65 TikTok videos in just four days.

The results speak for themselves: we saw a steady rise in followers, jumping from 48,000 to 49,582 by the campaign’s end. Engagement was high, with over 9,000 likes, 393 comments, and 827 shares.

We also achieved an impressive Cost per Thousand Impressions (CPM) of R5.51, generating over 870,000 paid views and a staggering 773,822 organic views.

But numbers aren’t everything – user interaction was another key metric for success. With over 521 clicks, our audience showed genuine interest in the campaign. The video content itself proved captivating, with over 172,000 views at 100% completion and surpassing half a million views at 25% completion.

Watch the TikTok Series

We’re already gearing up for our next mission, launching in September 2024 – to learn more, email morne@space.tm