People have outgrown traditional advertisement.
A recent Kantar study showed that 51% of consumers feel bombarded by advertising and that 78% feel brand never emotionally connected with them.
Over the past 2 years we have seen incredible TikTok user growth and increasing time spent on the application. It is reported that South African’s spend up to 2-hours a day on TikTok. That is high, considering that the average radio listener spends about 5 hours a day tuned in to a station.
To reconnect with people, we need to transform the way we communicate.
TikTok is a platform where authentic self-expression flows freely, and millions come to create culture and discover entertainment.
TikTok is driving a cultural shift towards positive, joyful entertainment. The experience on TikTok is unique because people get to express themselves, discover content they enjoy and find a community who values a positive experience.
In TikTok brands need to take an innovative approach to how they position, associate, and grow its impact on this platform.
SPACE works with clients on developing and implementing TikTok strategies to grow brand and issue awareness. We don’t just buy views or place ads. We create TikTok’s. Our approach is to organically enter the platform and then use boosted posts to drive results – be that lead generation, app downloads or e-commerce purchases.
We offer a full advisory, training and implementation service which includes TikTok media buying.
If you would like to learn more, feel free to schedule a virtual coffee and lets chat through what is possible.
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