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Navigating the TikTok Landscape: A Guide to Influencer Contracts and Negotiations

by Morne Ebersohn | Aug 31, 2024 | TikTok

TikTok has rapidly emerged as a powerful platform for brands to reach and engage with their target audience. Partnering with TikTok influencers can be a highly effective strategy to increase brand awareness, drive sales, and foster customer loyalty. However, to ensure...
Bending Reality: How TikTok is Reshaping Shopping Trends in 2024

Bending Reality: How TikTok is Reshaping Shopping Trends in 2024

by Morne Ebersohn | Aug 20, 2024 | TikTok

The TikTok Effect: Reshaping Retail TikTok, once a platform synonymous with viral dances and lip-syncs, has undergone a remarkable transformation. It’s now a powerful force in the retail landscape, influencing consumer behavior and reshaping how brands connect...

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