About:

The Easter Bunny Brand Adventure is a narrative-driven TikTok campaign designed to engage audiences while spotlighting six participating brands. Spanning eight weeks, the campaign follows the Easter Bunny as he embarks on a playful journey to secure an internship at SPACE.tm.  The SPACE.tm profile has 61K followers..

His adventure unfolds through a series of entertaining videos, showcasing his application process, visits to each brand’s location, and behind-the-scenes glimpses into their operations. This structured storytelling approach ensures consistent brand visibility while keeping viewers entertained and eager for the next chapter.

By weaving brand promotions into an engaging holiday-themed storyline, the campaign maximizes audience connection, leverages the festive Easter spirit, and creates a lasting, positive brand experience.

Benefits of Partnering with Us:

1. Reach a Highly Engaged Audience: TikTok boasts a massive and highly engaged user base in South Africa, particularly among the 18-24 demographic.  Our profile has 61K Followers.  This campaign offers a unique opportunity to connect with this influential group, which is often difficult to reach through traditional advertising channels.
2. Authentic Brand Storytelling: Traditional advertising often feels intrusive and inauthentic. This campaign offers a different approach—integrating your brand naturally within a compelling narrative that resonates deeply with the target audience. This increases the likelihood of viewers perceiving your brand positively and remembering your message.
3. Increased Brand Visibility & Awareness: The campaign’s wide reach and engaging content will significantly boost your brand’s visibility, leading to increased brand awareness and recognition. This is especially beneficial for brands aiming to expand their market share or introduce new products.
4. Drive Engagement & Interaction: The interactive nature of TikTok, combined with the authentic storytelling approach of the series, encourages viewers to engage with your brand. This creates a more meaningful connection with your target audience than traditional advertising.
5. Measurable Results & ROI: Unlike some marketing strategies, this campaign provides detailed tracking of key performance indicators (KPIs), enabling you to accurately measure the campaign’s success and demonstrate return on investment (ROI) to stakeholders.
6. Cost-Effective Marketing: Compared to traditional advertising methods, this campaign offers a more cost-effective way to reach a large and engaged audience. Our flexible partnership options cater to various budget sizes, ensuring you get maximum impact for your investment.
7. Unique Differentiation: In today’s crowded digital marketplace, standing out from the competition is crucial. This campaign provides a unique and memorable way to differentiate your brand, capturing attention in a creative and engaging manner.
8. Strong Brand Association: By aligning your brand with positive, relatable content showcasing South African youth, you build a positive brand association. This can foster trust and loyalty among consumers.
9. Collaboration & Partnership: We work closely with our brand partners, offering transparency and ensuring your brand message aligns perfectly with the campaign’s goals. This collaborative approach ensures the campaign’s success reflects positively on your brand.

2024 Campaign Performance

• Our 2024 Easter campaign with the Easter Bunny was a smash hit! We embarked on a whirlwind adventure, visiting five beloved brands and producing a whopping 65 TikTok videos in just four days.

• The results speak for themselves: we saw a steady rise in followers, jumping from 48,000 to 49,582 by the campaign’s end. Engagement was high, with over 9,000 likes, 393 comments, and 827 shares.

• We also achieved an impressive Cost per Thousand Impressions (CPM) of R5.51, generating over 870,000 paid views and a staggering 773,822 organic views.

• But numbers aren’t everything – user interaction was another key metric for success. With over 521 clicks, our audience showed genuine interest in the campaign. The video content itself proved captivating, with over 172,000 views at 100% completion and surpassing half a million views at 25% completion.

Rate Card Terms and Conditions:

1. Rates exclude VAT and agency commissions.