Making Content a Career: Key Takeaways from the SPACE Panel Discussion
The creator economy is booming, and platforms like TikTok are at the forefront, offering unprecedented opportunities for individuals to turn their passions into viable careers. But with this boom comes the need for creators to professionalize, understand brand expectations, and treat their content as a serious business. That was the core message at
The Future of the Content Creator Economy
Artificial Intelligence (AI) often evokes images of Terminator-like machines or sentient robots, but experts like Patong Kotsukwane cut through the hype to clarify its true nature. During a recent PowerFM broadcast, Kotsukwane explained that AI is not sentient but rather a tool that mimics human cognitive abilities by learning from data. This distinction is crucial for understanding its potential and limitations, especially for Africa, which stands at the cusp of an AI-driven future.
AI IN AFRICA
Artificial Intelligence (AI) often evokes images of Terminator-like machines or sentient robots, but experts like Patong Kotsukwane cut through the hype to clarify its true nature. During a recent PowerFM broadcast, Kotsukwane explained that AI is not sentient but rather a tool that mimics human cognitive abilities by learning from data. This distinction is crucial for understanding its potential and limitations, especially for Africa, which stands at the cusp of an AI-driven future.
TikTok and the Evolution of Media Consumption: Strategic Insights and Long-Term Outlook
Since its launch in 2016, TikTok has emerged as a transformative force in the media landscape, driven by innovative technology, engaging content formats, and a participatory community ethos. Owned by Byte Dance, the platform’s sophisticated algorithms and emphasis on user-generated content have disrupted traditional media paradigms, significantly influencing consumer behaviour and brand engagement.
Navigating the Digital Frontier: Governments and Industry Unite for Online Safety in Sub-Saharan Africa
The digital landscape in Sub-Saharan Africa is expanding at an unprecedented rate, bringing with it incredible opportunities for connection, creativity, and economic growth. However, this rapid expansion also presents challenges, particularly in ensuring online safety and protecting vulnerable users. Recognizing the critical importance of this issue, governments, industry leaders, and community organizations convened at the Second Annual Sub-Saharan Africa Safer Internet Summit in Cape Town, South Africa, to forge collaborative solutions and shape a safer digital future for the region.
Level Up Your Community: TikTok’s Bulletin Board is Your New Secret Weapon!
Get ready to supercharge your connection with your audience because TikTok has just rolled out a game-changer: Bulletin Board! We know how much effort you put into creating incredible content and fostering a loyal community. Now, TikTok is making it even easier to connect directly with your most engaged fans, share exclusive updates, and build […]
South Africa’s Student Debt Trap: Why Poor Governance Threatens a Generation of Graduates
The recent, eleventh-hour withdrawal of controversial amendments to the National Credit Act (NCA) was a victory for youth activism, yet it laid bare a deep flaw in how South Africa’s government approaches economic policy. These proposed changes, which were met with an overwhelming public outcry and a petition that surged to over 190,000 signatures, would […]
G20: Beyond the ‘Elite Club’ – Why the Global South’s Agenda Matters Now
The Group of Twenty (G20), comprising the world’s major developed and developing economies, is often viewed through the lens of geopolitics and ‘elite’ consensus. However, as the G20 presidency rotates, particularly to nations from the Global South like South Africa, the forum’s focus shifts to address fundamental issues of development finance, debt sustainability, and global […]
Unlocking the Magic of Easter Content Marketing with SPACE.tm
As we step into the vibrant season of Easter 2025, brands have a golden opportunity to connect with consumers through captivating storytelling. This year, SPACE.tm is thrilled to present The CWM Experience: Easter Edition, a unique campaign that takes viewers behind the scenes of beloved brands as they prepare for the festive celebrations. With our […]
Don’t Just Create. SMASH It! Get Ready for SMASH 2025 with the SPACE Creator Community!
Content Creators, are you ready to elevate your craft, connect with industry leaders, and unlock unparalleled opportunities? At SPACE, we believe in empowering our community, and we’re thrilled to give you an exclusive peek into what’s brewing for SMASH 2025 – our flagship event designed just for you! This isn’t just another conference; it’s […]
