As we step into the vibrant season of Easter 2025, brands have a golden opportunity to connect with consumers through captivating storytelling. This year, SPACE.tm is thrilled to present The CWM Experience: Easter Edition, a unique campaign that takes viewers behind the scenes of beloved brands as they prepare for the festive celebrations. With our proven approach, brands can benefit greatly by joining us on this exciting adventure.
The Concept: Engaging Storytelling
At SPACE.tm, we believe that engaging content is key to capturing the attention of today’s consumers. Our CWM (Content With Meaning) format allows brands to tell their stories in an authentic and relatable manner. Imagine the Easter Bunny himself, serving as a charismatic guide, taking audiences through your factory or establishment, sharing insights about your products and the people behind them. This approach fosters a deeper connection with viewers, transforming them from passive observers into enthusiastic supporters of your brand.
The Opportunity: Expansive Reach
Our Easter 2025 campaign is set to last for eight weeks and spans six different locations, providing an unparalleled opportunity for brands to gain exposure. With a dedicated TikTok following of 49,000, your brand will reach a diverse South African audience, enhancing brand visibility and loyalty.
This campaign isn’t just about numbers; it’s about forging connections. In 2024, we produced 65 engaging TikTok videos over just four days, collaborating with five beloved brands. The results were astounding: a follower increase from 48,000 to 49,582, and exciting engagement metrics that included over 9,000 likes, 393 comments, and 827 shares.
The Results: Proven Success
Our 2024 Easter campaign yielded extraordinary results that highlight the effectiveness of our approach. With over 870,000 paid views and 773,822 organic views, we achieved a remarkable Cost per Thousand Impressions (CPM) of R5.51. Notably, the video content captivated viewers, garnering over 172,000 views at 100% completion, with more than half a million views at just 25% completion.
Equally important were the user interactions: more than 521 clicks indicated a genuine interest in our campaign. This campaign reaffirms that when brands tell their stories through authentic content, the results can far exceed expectations.
Participating in the CWM Experience
Joining the CWM Experience is a straightforward and rewarding process. By participating in our Easter campaign, brands can expect exclusive videos that place their products front and center. With a participation fee, brands of all kinds—whether food and beverage, mobile technology, or automotive—can take part in a memorable content experience. Our team handles the narrative, allowing you to focus on what you do best.
Conclusion: The Power of Storytelling
In today’s competitive landscape, it is clear that attention is the most valuable currency. The CWM Experience offers an extraordinary chance for brands to not only captivate audiences but also drive conversions and enhance their TikTok presence. As we unlock the power of storytelling, we invite you to embark on this thrilling adventure with us.
Let’s work together to make Easter 2025 a season to remember! Reach out to us today to explore how we can tailor the CWM Experience to align with your brand’s goals.
