Influencer marketing for health: 5 lessons for South African brands
When something doesn’t feel right, a lot of South Africans don’t phone a doctor first. They open TikTok and search. That’s a big shift. 29.1 million South African adults can now be reached on TikTok, up a third in a single year (DataReportal, Digital 2026). Health questions are part of that scroll. So are myths, […]
