SPACE.tm Elevates rAge 2025 Experience with Live TikTok Studio
Get ready to mark your calendars because the biggest event on South Africa’s digital entertainment scene is just around the corner: rAge 2025! From December 5th to 7th, Fourways Mall will transform into a vibrant hub of pixels, power-ups, and endless possibilities. And this year, we at SPACE.tm are not just attending; we’re bringing […]
How TikTok Turbocharges Your Brand for the Festive Season
The festive season—a time of joy, connection, and, for many brands, unparalleled commercial opportunity. In today’s dynamic digital landscape, merely existing isn’t enough; you need to resonate, engage, and stand out. And for companies seeking a truly powerful awareness and engagement booster, TikTok has cemented its place as the premier festive season powerhouse. TikTok has matured […]
Beyond the Ad Break: Redefining Brand Integration for Authentic Connection on TikTok.
The creator economy is booming, and platforms like TikTok are at the forefront, offering unprecedented opportunities for individuals to turn their passions into viable careers. But with this boom comes the need for creators to professionalize, understand brand expectations, and treat their content as a serious business. That was the core message at
The Vandalized Vault: Why Boksburg Cemetery is the Most Dangerous Ghost Hunt of 2025
The creator economy is booming, and platforms like TikTok are at the forefront, offering unprecedented opportunities for individuals to turn their passions into viable careers. But with this boom comes the need for creators to professionalize, understand brand expectations, and treat their content as a serious business. That was the core message at
An Uncomfortable Conversation: Is a Blanket Alcohol Ad Ban the Right Prescription for South Africa’s Drinking Problem?
The proposal by the Economic Freedom Fighters (EFF) to impose a sweeping ban on alcohol advertising—covering television, radio, billboards, sports sponsorships, and digital media—has ignited a critical debate in South Africa. This controversy pits the urgent need to address the nation’s alarming rate of alcohol abuse and its attendant social harm against the economic […]
How Retail and Financial Brands Can Thrive on TikTok
As the “golden quarter” approaches—the months from October to December—retail and financial services brands have a unique opportunity to build trust, deliver value, and create lasting connections with customers. In an era where consumers are increasingly mobile-first, digital platforms like TikTok are redefining customer engagement. The key challenge for brands lies in adaptation. Captivating […]
Making Content a Career: Key Takeaways from the SPACE Panel Discussion
The creator economy is booming, and platforms like TikTok are at the forefront, offering unprecedented opportunities for individuals to turn their passions into viable careers. But with this boom comes the need for creators to professionalize, understand brand expectations, and treat their content as a serious business. That was the core message at
The Future of the Content Creator Economy
Artificial Intelligence (AI) often evokes images of Terminator-like machines or sentient robots, but experts like Patong Kotsukwane cut through the hype to clarify its true nature. During a recent PowerFM broadcast, Kotsukwane explained that AI is not sentient but rather a tool that mimics human cognitive abilities by learning from data. This distinction is crucial for understanding its potential and limitations, especially for Africa, which stands at the cusp of an AI-driven future.
AI IN AFRICA
Artificial Intelligence (AI) often evokes images of Terminator-like machines or sentient robots, but experts like Patong Kotsukwane cut through the hype to clarify its true nature. During a recent PowerFM broadcast, Kotsukwane explained that AI is not sentient but rather a tool that mimics human cognitive abilities by learning from data. This distinction is crucial for understanding its potential and limitations, especially for Africa, which stands at the cusp of an AI-driven future.
TikTok and the Evolution of Media Consumption: Strategic Insights and Long-Term Outlook
Since its launch in 2016, TikTok has emerged as a transformative force in the media landscape, driven by innovative technology, engaging content formats, and a participatory community ethos. Owned by Byte Dance, the platform’s sophisticated algorithms and emphasis on user-generated content have disrupted traditional media paradigms, significantly influencing consumer behaviour and brand engagement.
