Since 2021, SPACE.tm has been saying the same thing to every brand we work with: your audience has moved to TikTok, and most brands still haven’t followed them properly. Not with a campaign. Not with a creator deal. With a genuine, consistent, always-on presence.
In June 2026, we’re doing something about that in a way that hasn’t been done before in South Africa. We’re launching a 24/7 live broadcast channel on TikTok and we’re launching it during the FIFA World Cup.
What is a 24/7 TikTok broadcast channel?
It’s not a campaign. It’s not a creator partnership. It’s not a series of posts.
It’s a broadcast channel with a fixed programming schedule, named show blocks, consistent presenters, and professional multicam production streamed continuously on TikTok LIVE. The same model that radio and breakfast television built their audiences on, rebuilt for the platform where South Africa’s 18-34 audience already lives.
The kind of presence that builds habitual audiences, not episodic ones. “We don’t just buy views or place ads. We create TikToks.” That’s always been the SPACE.tm philosophy. The broadcast channel is what that philosophy looks like at full scale.
The numbers behind the channel
The channel isn’t launching from zero. It’s launching on an established 500,000-follower TikTok profile live-tested through two broadcast experiments, including a session at rAge Festival in December 2025 and a structured broadcast run in February and March 2026.
| METRIC | WEEK 1 – 1 MAR | WEEK 2 – 8 MAR | WEEK 3 – 15 MAR |
|---|---|---|---|
| Session duration | 2hr 2min | 2hr 0min | 2hr 1min |
| Live views | 24,800 | 39,400 | 46,100 |
| Comments | 2,500 | 4,700 | 5,400 |
| New followers | 470 | 670 | 463 |
| View growth vs Week 1 | – | +59% | +86% |
| Platform ranking | Top 2% of creators in category TikTok verified | ||
Source: verified TikTok Studio Analytics, Feb 7 – Apr 7 2026. Zero advertising spend across all sessions.
Who is watching?
| DEMOGRAPHIC | BREAKDOWN | COMMERCIAL IMPLICATION |
|---|---|---|
| Geography | 87.6% South African | Every rand of media spend reaches a South African consumer |
| Age 18-24 | 36.9% of audience | 75.3% combined in the highest-value commercial bracket |
| Age 25-34 | 38.4% of audience |
75.3% aged 18-34. 87.6% South African. Top 2% TikTok platform ranking a third-party verified benchmark, not self-reported. All pilot engagement was organic. Paid amplification will lift all metrics further.
Why the FIFA World Cup?
We didn’t choose a random date. June 2026 is the single highest live-content consumption moment on TikTok in South Africa this year. The World Cup drives live viewership across every platform and TikTok is where the 18-34 audience watches it.
Launching a 24/7 live broadcast channel during that window means our audience grows into the channel at the exact moment they are most receptive to live content.
TikTok South Africa reached 31.1 million users in 2026. 75% of those users are aged 18-44. There is no broadcast channel currently reaching them on TikTok with the reliability and consistency of a scheduled, professional, always-on channel. That’s the gap we’re filling.
How does a brand get involved?
We’re not selling advertising. We’re selling broadcast integration which is a fundamentally different thing. Your brand doesn’t get a pre-roll that viewers skip. It gets integrated into the programming itself: live reads, named feature segments, video play-ins, produced cut-down posts, and on-air interview slots. The same model that “presented by” sponsorships have used in radio and TV for decades rebuilt for TikTok LIVE.
THE PACKAGE – R50,000
Each package delivers approximately 645,000 impressions across six placement types for the full 6-week World Cup run.
CPM IN CONTEXT – WHY R77 IS COMPETITIVE
| MEDIUM | CPM | WHAT YOU GET |
|---|---|---|
| Meta in-feed | R20-R100 | No editorial integration · skippable · no brand safety guarantee |
| Drive-time radio | R600-R800+ | Audio only · no visual · no real-time attribution |
| Linear TV | R800-R1,200 | Passive audience · no interactivity · no performance data |
| SPACE.tm 24/7 broadcast | ~R77 | Broadcast editorial integration · guaranteed paid reach · verified SA audience · full monthly reporting |
What does “broadcast quality” mean?
The channel broadcasts from ERF350 Melville Studios in Johannesburg a purpose-built professional studio running multicam production with YoloLiv switching, 4K camera arrays, three dedicated studio sets (News Desk, Lounge, Green Screen), and a professional wireless audio system.
Unlike individual TikTok creators going live from a bedroom, this is infrastructure. The channel has a schedule, a bench of trained presenters, Technical Directors managing the stream at all times, and an AI-assisted clip pipeline that turns every hour of live broadcast into short-form content. It runs 24 hours a day. Seven days a week.
PACKAGE DELIVERABLES
- All deliverables tracked in a monthly broadcast log with timestamps provided alongside each dashboard
- 375,000 minimum guaranteed paid views per package — verified via TikTok Ads Manager report
- Monthly performance dashboard delivered within 5 business days of month end
- First refusal rights on the ongoing broadcast at the same R50,000 rate before any public offering
The launch offer:
We have limited launch packages available for the 6-week pop-up. Three reasons the timing matters.
