The energy at ERF350 Studios in Melville today was nothing short of electric. We gathered 20 ambitious content creators for SMASH 2026, and if the buzz in the room was any indication, the next wave of South African brand-aligned influencers has just been unlocked.
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With a 60% success rate from our previous alumni, the stakes were high—and today’s session delivered.
Meet the Speakers
Our attendees had the privilege of learning from three industry powerhouses who brought a wealth of experience from the worlds of business, broadcasting, and high-end production.
Zanele Morrison CNBC Africa Business News Anchor & CEO of PayMint SA Zanele spoke passionately about leading with integrity. Her key takeaway? Brands don’t just partner with numbers; they partner with businesses they can trust.
Paulo Dias South African Podcasters Guild & Ultimate Media A titan in the audio and media industry, Paulo shared exactly what it takes to turn content into a professional broadcasting powerhouse.
Matt Louw Award-Winning Editor & Founder of CapCut Lab Matt has been editing for over 15 years, moving from Windows Movie Maker to producing TV commercials and global corporate videos. Through his CapCut Lab, he fosters an environment of technical skill-building and creativity. Matt is committed to helping creators “find their voice” by unlocking their deep-seated creativity through the power of mobile editing.
Turning Ambition into Action
The heart of today’s event was our signature Objective Setting Workshop. We didn’t just talk about “growing a following”; we got tactical. We spent the morning:
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Defining the North Star: Setting high-level, ambitious goals for individual brands.
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Reverse Engineering Success: Breaking massive goals down into small, daily, actionable steps.
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Building the Roadmap: Every creator walked out with a concrete plan to execute the moment they wake up on Monday morning.
A Huge Thank You
A massive shout-out to our sponsor, Frimax, for keeping our creators fueled and energized with snacks throughout the workshop. Your support of the local creator economy makes these high-impact sessions possible!
Missed the session? Don’t start your week without a plan. You can download the official SMASH 2026 Workbook right here to start mapping out your year.
Don’t Build Alone
SMASH 2026 was free for our SPACE Community Members. While this specific event only had 30 spots, the community is always open. If you want to be the first to know about our next workshop, get access to exclusive brand deal insights, and connect with fellow creators, you need to be in the SPACE.
Ready to turn your passion into a professional reality?
Join the SPACE Content Creator Community Today
