From “Dubai Cake” to the Big Brother House

The Unstoppable Rise of Dene Jones

The Big Brother Mzansi house has a new firecracker in its midst, and if you’ve been scrolling through TikTok lately, her face will be very familiar. Dene Jones, the legal officer and creator who turned a simple cake review into a national viral sensation, has officially stepped into the #BBMzansi house for Season 6.

A Lesson in Persistence

Dene’s path to the Big Brother stage wasn’t a straight line—it was a masterclass in resilience. Last year, while attending SMASH2025 and The Monetize Event, she spoke openly about her ambitions. She had her sights set on the Miss South Africa crown; and while that specific door didn’t open, she didn’t let the momentum stop.

Instead of shrinking back, Dene leaned into her craft. She continued to build her brand, executing successful campaigns and growing her TikTok community to over 311,000 followers. Her “all or nothing” energy is exactly why she is now one of the most talked-about housemates in the country.

Why Mzansi is Already Hooked

Dene has a rare ability to be both a professional legal officer and a relatable, “authentic” content creator. Whether she’s breaking down the layers of a pistachio-filled chocolate cake or sharing her life as a student from Eldorado Park, she does it with a level of originality that Big Brother fans crave.

As she said before entering: “Getting into Biggie’s house will shine a light into my personality and Mzansi will definitely see how original and authentic I am.”

The Community is Watching

For those of us who have worked alongside Dene on campaigns or seen her at industry events over the past year, her casting feels like a natural next step. She has always been a creator who shows up, does the work, and isn’t afraid to pivot when a new opportunity arises.

As she navigates the highs and lows of the #Bazozwa house, one thing is certain: Dene Jones is here to bring the heat.

Show your support for Dene:

Keep up with the latest updates and fan edits on her journey here:

👉 Dene Jones Fan Account

#BBMzansi #DeneJones #Bazozwa #ContentCreator #Persistence