January's welcoming vibes launched us into an action-packed February!

We kicked off the month with not one, but two incredible events. First was SMASH2025, our dynamic community workshop for content creators, where the energy was electric as participants shared insights and set ambitious goals for 2025.

Next up was our 3rd Why We Love TikTok client inspiration day—a deep dive into TikToks impact on marketing and an afternoon of making TikTok's.  

In this edition of Update, we introduce our formatted TikToks and share more information about our upcoming Easter series.

We’re excited to launch this innovative approach that simplifies product integration on the platform while driving incredible engagement.

Our recent Halloween campaign exemplified the power of this concept. Setting an ambitious goal of 3 million views—building on our successful Easter campaign, which garnered 1 million—we aimed high and achieved even more: a staggering 4.2 million views with 90,000 engagements! This shows not only the effectiveness of our approach but also the tremendous potential for brands to connect with vast audiences.

So, what does this mean for your brand? By leveraging our formatted TikToks, you can showcase your products seamlessly within engaging stories. This new format allows you to bypass extensive creative planning while still captivating viewers. You get the benefits of increased brand visibility and consumer engagement without the usual risks associated with more complex advertising strategies.

Don’t miss out on this opportunity to elevate your brand on TikTok! 

We are excited to announce the return of The Easter Bunny Brand Adventure, our much-loved narrative-driven TikTok campaign, now in its second year! This enchanting series follows the Easter Bunny on a whimsical quest to secure an internship at SPACE.tm. Over eight weeks, viewers will enjoy entertaining videos that showcase his application journey and visits to six participating brands, offering a fun and engaging way to see how each brand operates behind the scenes.

This campaign presents a fantastic opportunity for your brand to connect with TikToks massive audience, particularly the 18-24 demographic. By weaving your brand into this delightful story, we can elevate perception and create meaningful interactions that resonate with viewers.

With detailed tracking of key performance indicators, you can easily measure the impact and effectiveness of this creative initiative. Let's work together to make this Easter season unforgettable, cultivating positive brand associations while captivating audiences throughout the journey!

To learn more about how your brand can benefit, please visit our Easter format page which includes rates.