Introducing the SPACE TikTok Format
Explosive growth. Authentic storytelling. Proven results.
The Market: Why TikTok?
TikTok has become the preferred platform for short-form video content in South Africa, offering a market ripe for brand engagement.
- Massive Reach: The platform boasts a user base exceeding 26 million users in South Africa.
- Captivating Formats: TikTok allows brands to tell captivating stories, showcase products creatively, and connect authentically.
- High Engagement: This format encourages higher engagement and recall compared to longer-form content.
The Concept: The Easter Bunny’s Brand Adventure
You can view the SPACE Easter series on TikTok.
Engaging audiences through a whimsical narrative
We are launching a 6-week narrative-driven campaign designed to captivate audiences through sustained storytelling.
- The Narrative: The beloved Easter Bunny embarks on an adventure to apply for internships at six participating brands.
- The Journey: Viewers follow the Bunny’s application process and visits, getting behind-the-scenes glimpses into your operations.
- Seamless Integration: Content is crafted to integrate the narrative with your brand culture and employee interactions.
- Brand Focus: While the Bunny is the central character, the campaign highlights the brands themselves to enrich the viewer experience.
The SPACE Advantage: Proven Results
Data-Driven Results You Can Trust
Our 2024 Easter campaign demonstrated our ability to create viral content that generates significant visibility:
- 1.5 Million+ Views: Over 870,000 paid views and 773,822 organic views.
- High Retention: 172,000 views at 100% completion and over 500,000 views at 25% completion.
- Strong Engagement: Achieved over 9,000 likes, 827 shares, and 393 comments.
- Efficiency: Delivered a cost-effective R5.51 CPM.
Participation & Deliverables
Unlock unique opportunities to connect with consumers.
Participation Fee: R25,000-00 (Per Slot. Excludes VAT and agency commission)
What We Deliver:
- 12 Unique TikTok Videos: Total tailored videos produced for your brand.
- 6 Brand-Specific Videos: Dedicated content you are free to use on your other platforms.
- Guaranteed Views: A minimum of 30,000 views across 4 native pieces.
- Full Production: Expertise in narrative storytelling, strategic integration, and data-driven optimization.
Note: Brands do not need their own TikTok profile to participate, though this campaign is an excellent driver of traffic to brand profiles.
Partnership Requirements
To ensure campaign success, we require:
- Access: Minimum of 4 hours at your facilities for filming.
- Approval: Final sign-off on the approach prior to the shoot.
- Assets: Sharing of relevant brand assets and logos.
- KPIs: Confirmation of URLs, links, and hashtags for performance tracking.
