At SPACE, we have adopted an integrated brand communication approach, whereby all of our communication disciplines work together to both reinforce the creative output and create a seamless brand experience. Ultimately at SPACE, we want to achieve a state in which all of the points of contact between a brand and its target audiences’ consistently communicate what the brand stands for.
Strategy lies at the heart of everything SPACE does. SPACE adopts a strategic, multi-dimensional brand-based approach to communication. This approach takes into account the full spectrum of disciplines involved in analysing an organisation’s strategic environment and objectives, the needs and perceptions of target audiences, all forms of message design and development and the full range of available channels.
SPACE’s expertise in media strategy, implementation and buying is wide-ranging. With well-respected media strategy executives, SPACE has worked on a diverse range of clients – from government and telecommunications to retail environments, financial services, specialist products and industrial producers.
SPACE applies the same thorough and strict strategic approach when it comes to Event Management, Experiential Marketing and all other below-the-line executions. Whether it is a large-scale launch or event, or small in-store activation SPACE carries any event or below the line project from conceptualisation to execution thanks to the in-house activation department.
SPACE has engaged in a number of content and platform generation projects on behalf of our clients. SPACE’s executive team played a key role in the development of the successful television series, “Breaking New Ground” for the National Department of Housing. SPACE believes that content development will become an important aspect of most communication campaigns in the future and invests in the development of skills in this regard.
A number of SPACE’s employees hold formal qualifications in Brand Development and Brand Management. Expertise with respect to specific brand strategies ranges from Telesure Group to Arrive Alive, Medshield, Nespresso SA, Montblanc and Smile Communications.
SPACE’s creative conceptualisation, production and production coordination experience includes television, radio, print, outdoor / out-of-home, digital and alternative (ranging from vehicle branding to specialised interventions). In addition to this, SPACE offers a full radio production facility in-house.